Crown Royal and Juicy Couture are tapping into Gen Z’s Y2K obsession with a bedazzled collaboration featuring limited-edition tracksuits and custom whisky bottle bags. The post Crown Royal and Juicy C...
A single project can be entered in more than one category and place in each. How to read the category list against your own work before the August 28 deadline. The post One project, several categories...
Maybe swaps the usual energy drink branding and gamer graphics for poster-style fruit illustrations and soft flavor appeal. The post Maybe Is the Energy Drink That Never Screams at You, and That’...
A gentle pear branch pattern and honest gold foil replace sustainable minimalism, turning a whole seasonal cycle into a story you can hold. The post Limin’s Pear Cider is Inspired By Traditional...
Chef, restauranteur, and Food Network star Esther Choi breaks into CPG with a line of Korean pantry essentials that reflects her Korean-American heritage and personality. The post Chef Esther Choi Ta...
Hart Brands gives Wag Lab’s new modular dog toy line, PlayStack, a vibrant, cartoon-inspired overhaul—ditching the pet aisle's bland, utilitarian look for bold typography, energetic packaging, and she...
A holographic pouch that shifts color with the light, turning the meaning of Lumee's name into an actual design mechanism rather than just a story. The post Lumee Turns Light Into the Whole Design app...
A simple smiling character that shifts expression by flavor, proving non alcoholic beer doesn't have to take itself so seriously. The post Loose Goose Gives NA Beer a Cute Little Face appeared first o...
Charlotte Beach touches on a few of her favorite type specimens she encountered in July, from an oyster-inspired display typeface to signage in San Sebastian, Spain, with a few noteworthy wordmarks in...
For the first time in 30 years, Jif peanut butter is getting a major redesign. While choosy moms choose Jif for classic PB&Js, the brand is modernizing its packaging to highlight peanut butter’s...