How To Market A Game

When the 2020 pandemic hit and game conferences and trade shows went online only, developers quickly learned that online-only festivals became one of the most potent forms of marketing. Coincidentally...

So, is Friendslop Saturated? No it is not. Look at this chart which includes most of the major Friendslop titles released since the birth of the genre: Friendslop is getting even more popular Here is...

SUMMER SALE BLOG MARATHON: This is the last week of my course summer sale. To celebrate this deal, I am writing a blog post every day in countdown. I have never discounted my everything bundle this lo...

SUMMER SALE BLOG MARATHON: This is the last week of my course summer sale. To celebrate this deal, I am writing a blog post every day in countdown. I have never discounted my everything bundle this lo...

One of the most common questions I get is along the lines of “I don’t want to put my Steam page up too early because I don’t want to overexpose my game before launch” Or “I don’t want to reach out to...

If you look at the raw numbers, it seems like demos do not directly lead to wishlists. But demos are still the most powerful marketing tool for generating wishlists. Wait? What? Demo play stats are on...

Let’s talk about Personal Calendar. Earlier this month, Valve raised the requirements to appear in Popular Upcoming from 7,000-ish wishlists to somewhere around 100,000 wishlists.  In Valve’s wor...

Monday was the first day of Steam Next Fest. Now that participating games have about 24 hours worth of data, the first question out of developer’s minds is “Is this normal?” I have b...

On Monday Valve announced that Bullet Heaven is now an official tag. I am so happy there is finally an official name for the Vampire-Survivor-Brotato-like genre. I have been checking in on the genre f...

Throughout the year I like to take the temperature of Steam to answer common questions I get such as“How many games are releasing?”, “what genres are doing well?”, “Are we in a AI-generated slopocalyp...